Blog

Meet Jen, the passionate new owner behind HOMEstretch: Atlanta Metro, whose personal experience and community-centered mindset are driving a new standard of service in Georgia’s real estate market. After going through the sale of two homes herself, Jen understands firsthand how stressful and time-sensitive the home selling process can be. It was during those experiences that she realized just how valuable thoughtful home preparation can be—not just in improving a home’s presentation ...

• HOMEstretch Franchising

Mid-summer is more than just a time for barbecues and backyard fun—it’s also an ideal point in the season to check in on your home and complete some key upkeep tasks. The heat, humidity, and frequent use of both indoor and outdoor areas can cause wear and tear that’s easy to overlook. Tackling a few smart maintenance projects now can help you stay ahead of repairs and keep your home comfortable, efficient ...

• Curb Appeal

When it comes to prepping a home for sale, homeowners and real estate professionals alike are often faced with tight timelines, logistical headaches, and more questions than answers. That’s where Brittany and Allan Coronel come in—owners of HOMEstretch: Orlando and a dynamic husband-and-wife duo dedicated to removing the stress from home preparation. With roots firmly planted in the Orlando area, Brittany and Allan aren’t just business owners—they’re neighbors, parents of ...

• HOMEstretch Franchising

We're excited to welcome another passionate leader to the HOMEstretch family, someone who deeply believes in the power of community, connection, and homeownership. With a strong background in relationship-building and an unwavering commitment to hard work, Ashley Lavin is poised to make a big impact in her territory by helping families navigate life transitions with confidence and care. What drew her to HOMEstretch? It was the brand's unwavering dedication to community support and ...

With deep roots in the real estate world and a shared passion for helping others, Jose and Kiki Nunez are bringing HOMEstretch to Southwest Miami and Broward County. This dynamic husband-and-wife duo brings a decade of experience in real estate investing, private equity, and sales—and a strong understanding of what it takes to prepare a home for market. For Jose and Kiki, joining HOMEstretch was a natural next step. After years of flipping homes ...

At HOMEstretch, we believe real change starts with real people—and that’s exactly what Stephanie and her partner bring to the table as they launch HOMEstretch in Knoxville. As seasoned leaders with a heart for their community, this dynamic duo is deeply committed to doing more than just prepping homes—they’re here to lighten life’s transitions and build meaningful relationships every step of the way. With a background rooted in leadership, team ...

• HOMEstretch Franchising

Selling a home is more than just a transaction—it’s a transition. And no one understands that better than Rob, the face behind HOMEstretch: Wilmington. With decades of experience launching and growing successful startups, Rob brings a business-savvy mindset to the home preparation space—but it’s his personal story that makes this venture especially meaningful. Several years ago, Rob experienced firsthand the emotional weight and logistical chaos of downsizing from a larger home ...

• HOMEstretch Franchising

If you're thinking about selling your home, you're not alone—and you're definitely not alone in making a few improvements before listing. In fact, nearly 75% of sellers choose to make some updates before putting their home on the market. Whether it’s refreshing the paint, making light repairs, or giving the home a deep clean, those updates can make your property more appealing to potential buyers—and help it sell faster ...

• Home Preparation
• Home Services

Thinking about selling your home? The week of April 13–19 is the hottest time to list—homes typically sell faster and for up to $27,000 more than other weeks of the year!

• Home Selling Tips
• Real Estate Market Trends
• Selling Your Home

Are you looking to update your home? There are a variety of flooring materials to consider, but how do you choose the right one? Each material has unique components, but it’s all about choosing what is best for you! Carpet A soft and comfortable option that can add warmth, carpet is often made from materials like wool, nylon, or polyester and is a good choice for living rooms and bedrooms. It provides a cozy ...

• Countertop Materials
• Homeownership

Now that we're halfway through 2024, it's time to review the current state of the housing market and economic conditions. Here's an outlook on what we can expect for the remainder of the year in terms of mortgage rates, home sales, and housing demand. Mortgage Rates and Home Sales After stable mortgage rates early in the year, the housing market slowed in April due to a rate rebound. Total home sales (existing ...

• Housing Statistics

First impressions matter, especially in real estate. The exterior of a property is the first thing potential buyers see when they arrive for a viewing. A well-maintained and attractive exterior can make a positive first impression, setting the tone for the rest of the viewing. Buyers are more likely to make an offer on a property that is visually appealing, making curb appeal a crucial factor for both homeowners and potential sellers. 1. Making a ...

• Curb Appeal

With over 15 years in the mortgage industry, Shadele has excelled as the Senior Vice President of National Recruiting and Business Development, leveraging her extensive network to recruit top talent. Her passion for home remodeling and design, combined with her active involvement in a national women's real estate investing group, underscores her commitment to the industry's innovation and growth. With numerous accolades and endorsements from industry executives for her exceptional relationship-building skills and ...

• Franchising

As a local business owner and entrepreneur, Jordan has demonstrated a remarkable knack for leveraging connections and expanding community reach. Joining HOMEstretch aligns perfectly with his vision, offering a unique opportunity to utilize his established relationships within the housing industry to provide invaluable services to sellers in our area. Bringing a wealth of experience from his family's multi-generational business, Jordan is well-equipped to navigate the challenges and opportunities of entrepreneurship. Teaming up with Josh ...

• Franchising

We at HOMEstretch are excited to share our recent partnership with Leading Real Estate Companies of the World® (LeadingRE), a renowned global network comprising 550 market-leading real estate firms and over 138,000 sales associates in over 70 countries. LeadingRE stands out for its commitment to supporting its members with powerful connections to other market leaders and access to innovative, performance-driven programs. Notably, LeadingRE is active in commercial real estate, with over 200 firms in ...

• Home Services

Meet Shawn, a seasoned professional with a rich background in custom home building, sales, and operations. With extensive experience in managing rental properties and a successful corporate career in Employee Benefits with Sun Life Financial and Voya Financial, Shawn brings a unique blend of skills to HOMEstretch. As an entrepreneur at heart, Shawn envisions his role as a hands-on owner, focusing on business operations, strategy development, and sales training. With a proven track record of ...

• Franchising

Spring Trends from 2023 April has consistently been the hottest time of the year to list your home since 1999. In 2023, an additional 70,000 homes were added from just March to April. April 2023 saw a 48.3% increase in active listings compared to April 2022. How to Maximize Your Homes Value Fresh Paint: Consider a fresh coat of paint to give your home a refreshed look. The best areas to focus on ...

• Increase Home Value

Meet Mark and Carrie Snyder, dynamic entrepreneurs with a track record of success in business ownership and leadership. Over the past decade, they've built and sold three Sky Zone Trampoline Parks and two Amazon Delivery Service Partnerships, earning recognition for their innovative marketing practices, employee engagement, and positive leadership style. With a combined background in the financial industry, restaurant management, and home leadership, Mark and Carrie bring a wealth of experience to their new ...

• Franchising

Change the furnace or air filter. This should happen every three months, or more frequently, depending on the region. A clean air filter is critical to home air quality and to proper furnace or air handler operation. Pay attention to changes in appliance and heating and cooling equipment performance. Changes in appliance and equipment performance are often warning signs of larger problems. Troubleshoot and complete repairs as needed to improve energy efficiency and avoid costly ...

• Home Maintenance Tips

Curves Curvy furniture, a trend that has reemerged in recent years, is expected to peak in 2024. Whether it's sectional sofas, dining tables, or coffee tables, the use of curvy lines creates a soft and calming energy, fostering a welcoming space. Interior designer John Smith attributes this trend to our growing affinity for nature-inspired designs, noting that the organic shapes found in curvy furniture mirror the beauty of the natural world. Art Gallery Inspired ...