Selling a home is more than just a transaction—it’s a transition. And no one understands that better than Rob, the face behind HOMEstretch: Wilmington. With decades of experience launching and growing successful startups, Rob brings a business-savvy mindset to the home preparation space—but it’s his personal story that makes this venture especially meaningful.

Several years ago, Rob experienced firsthand the emotional weight and logistical chaos of downsizing from a larger home into a smaller one. The stress, the endless to-do lists, and the pressure of presenting a home for sale felt overwhelming. Add to that the challenge of managing his late mother’s home sale—which took over eight months—and you begin to understand why HOMEstretch struck such a chord. “If I had [had] a service like this during those times, I could’ve saved time, money, and a lot of stress,” Rob reflects. “It would’ve been a game changer.”

Now, Rob is turning his experiences into a mission—to help others facing similar challenges feel supported, seen, and set up for success. His deep empathy, unmatched networking skills, and hands-on approach make him a natural fit for HOMEstretch. Whether it’s helping someone sort through decades of belongings or just showing up with a smile and a solution, Rob is ready to roll up his sleeves and serve his community.

When he’s not working, you’ll find him biking, kayaking, tending to his garden, or lending a hand to a neighbor in need. Because for Rob, it’s not just about helping homes sell faster and for more—it’s about making sure people feel cared for through the entire process.